Graphic Design Occupations are not only placed in printing business works. At present, Graphic Design dicipline is commonly used in every sense of art workings. Graphic Designer is not only draw or lay-outing any computer design jobs. It is most powerful skills that used from the media planners, creators, visualizers, thinkers to the decision makers in the world of mass propaganda arts. Several printing company hired a graphic designer not only for design jobs but includely in planning in printing production processes, calculating and estimating printing cost and others.
Here they are commonly:
Production artist
A production artist is a technical and often considered an entry level job position in a creative profession. The job title originated at advertising agencies, assigning what was known as paste-up work (now prepress production) to the position. It’s often assumed to be a graphic designer or art director in training position, similar to an apprenticeship.
Production artists work closely with the designer and art director to execute the design. What distinguishes “production art” from design is the lack of opportunities to utilize creativity and design training in the work involved. Although the position may be treated as low-skilled labor, the degree of technical knowledge required for some production art work may be comparable to higher skilled engineering, especially with computers.
Art director
The art director serves a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games.
Creative director
The creative director is generally the person in charge of a creative department in an advertising agency. They are in charge of leading the creative direction of a campaign.
Advertising & Marketing
Art directors in advertising aren’t necessarily the head of an art department although the title may suggest it. In modern advertising practice, they typically work in tandem with a copywriter. Together, or the art director and copywriter work on a concept for commercials, print advertisements, and any other advertising medium. Individually, the art director is mostly responsible for the visual look and feel of the creative product, and the copywriter has ultimate responsibility for the product’s verbal and textual content. Both are responsible for coming up with big, effective and persuasive ideas.
Film
An art director, in the hierarchical structure of a film art department, works directly below the production designer, in collaboration with the set decorator, and above the set designer. A large part of their duties include the administrative aspects of the art department. They are responsible for assigning tasks to personnel, keeping track of the art department budget and scheduling, as well as overall quality control. They are often also a liaison to other departments; especially the construction department. In the past, the art director title was used to denote the head of the art department (hence the Academy Award for Best Art Direction).
Publishing
Art directors in publishing typically work with the publications editors. Together they work on a concept for sections and pages of a publication. Individually, the art director is mostly responsible for the visual look and feel of the publication, and the editor has ultimate responsibility for the publications verbal and textual content.
Practical design applications
From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text.
Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, and text. Together these are defined as branding. Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity and the terms are often used interchangeably.
Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.
Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for entertainment purposes include novels, comic books, opening credits and closing credits in film, and programs and props on stage.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information – known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.
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